The Brand Somnia is on a mission to help everyone sleep better. They offer support to individuals, teams and organisations and want everyone to know that good sleep is essential to good mental health. 

The Problem They approached me with a challenge to build a brand identity which feels trustworthy and friendly. 

My Role I carried out user research and competitive analysis to answer the brief. Working alongside an illustrator and developer, we created a visual style across channels that is approachable and professional.

The best part A client who discovered Somnia through social media has attributed her improved sleep to feeling happier at work and being a better mum.

Deliverables identity guidelines, illustration creative direction, website design, print and digital stationery, social media, branded merchandise