The Brand PURE is the world’s leading travel trade show for the high-end experiential travel community. Pure brings together like-minded people renowned for producing the most immersive experiential travel products in the world.

The Brief Create an immersive experience where we invite delegates to engage, interact and explore. The theme, Living the Rich Life, embodies a spirit where experiences are valued over material possessions.

My Role I was responsible for each piece of signage from design to working with the installation team remotely in Morocco ahead of the event. I worked alongside a team of writers, event organisers and PR to create various brand activations.

Featured in Conde Nast Traveller, New York Times, Wall Street Journal and Travel + Leisure

Deliverables event design, campaign branding, printed pieces, wayfinding, digital assets and brand activation