The Brand Organic Youth is an environmentally minded online retailer offering apparel and accessories for children. Each product is hand selected and thoughtfully curated based on its positive impact on the planet.

The Brief Develop a brand identity and packaging that speaks to the audience of mindful parents are also stands out from the smooth vector lines of the the market.

The Work The logo is created from cut paper to form various trees representing growth and individuality. The colour palate evokes the brand’s natural sprit but also allows it to stand out from the crowd of primary colours. Each of the stationery and print items are made solely from recycled materials and printed with soy-based inks.

Deliverables identity, packaging, print collateral and stationery