Branding, Environmental Signage, Print & Digital Collateral, Brand Activation
PURE Life Experiences is the world’s leading travel trade show for the high-end Experiential Travel community. PURE brings together like-minded people renowned for producing the most immersive Experiential Travel products in the world. The Living the Rich Life campaign embodies a spirit where experiences are valued over material possessions. The project includes branding and design of collateral and signage as well as brand experience and activation, wayfinding and photography art direction.