Advertising Campaign, Website UX, In Store Brand Experience, Print Collateral
This comprehensive campaign for Pep Boys Auto Repair utilises print marketing, online tools and in-store experiences. The purpose is to take the mystery and uncertainty out of auto maintenance and repairs by educating and updating the customer. The website features a dashboard of the vehicles in your household and offers a wealth of information on each model. The auto-tracker provides a real time status update of maintenance and a realistic timeline on your vehicle. The in-store pieces unify the branding experience and ensure the customer that they are in the right place.