Identity, Branding, Print Collateral, Advertising, Packaging, Information Graphics
This Modern Culture Companion is a programme for newcomers to the United States to offer insight and resources to become more familiar with the way Americans approach topics such as politics, finance, technology, sports and general knowledge. People’s Primer is a tool to provide the cultural nuances and everyday knowledge needed in order to better understand and relate with neighbours and co-workers.
The starter kit consists of three booklets that contain tips for finding housing and work, as well as a quick reference to measurement and important government contact information. The unique binding system allows for movable sections so as each season’s newest booklet arrives, older sections can be removed and replaced utilising the reusable outer cover made from durable synthetic paper.